Bachelor of Business Administration
— Concentration in Marketing

Careers in marketing are expected to remain plentiful in the future, and qualified job seekers will need to have an up-to-date education that addresses current marketing trends and the factors caused by an ever-changing economy.

AIU Online's Bachelor of Business Administration in Marketing provides an outstanding foundation for students wishing to advance their current careers in marketing or start entirely new ones. The program combines a core education in business with liberal arts studies and then focuses attention on specific aspects related to various careers in the field of marketing.

Upper-level courses provide in-depth studies of business and management in addition to marketing-specific topics.

Bachelor of Science in Business Administration
— Concentration in Marketing

The CTU Online Bachelor of Science in Business Administration with a concentration in Marketing provides students with the knowledge they need to pursue opportunities in the marketing industry.

Course content has been developed to emphasize current marketing trends and opportunities for success.

Some of the courses in the Bachelor's (BSBA) in Marketing degree program include:

• Consumer Behavior Fundamentals
• Personal Selling and Customer Focus
• Marketing Research Practices
• Integrated Marketing Strategies
• Principles of Advertising
• Public Relations
• Applied Marketing Management

You can earn nine CTU Academic Certificates as you work toward the completion of your Bachelor's in Marketing degree.

Students with prior college credit, military experience or an Associate's degree may be eligible for the CTU Online Baccalaureate Degree Completion Program. This could accelerate the program and, in some cases, students may complete their degree in as little as 15 months.** CTU Online students with no previous college experience can complete the Bachelor of Science in Business Administration degree program in about 30 months.

**The 2+2 program assumes that all associate-level requirements have been met through an Associate's degree or the equivalent.