Master of Business Administration
— Concentration in Marketing
AIU Online's MBA in Marketing is a 48-credit program that combines the specialized curriculum of an MBA with a focused training in Marketing Management disciplines. The result is a program that provides the advanced knowledge, skills and practical experience-based education necessary to pursue a variety of marketing positions.
The following courses are required to complete the Online Master's (MBA) degree with a concentration in Marketing:
- Research Methods in Marketing
- International Marketing
- Business Research for Decision Making
- Economics for the Global Manager
- A Managerial Approach to Marketing
- Leadership & Ethics for Managers
- Global Financial Management
- Strategic Management
The Marketing MBA curriculum adapts to current trends to provide students with relevant, timely coursework that will benefit them in the real world upon graduation.
Master of Business Administration
— Concentration in Marketing
Colorado Technical University Online's Master of Business Administration (MBA) with a concentration in Marketing is designed to instill students with an industry-current understanding of the functional aspects of business and to help them cultivate the visionary abilities that innovation requires.
The emphasis of this program is on preparing students to develop and use skills in marketing research methodologies, e-marketing and customer relationship management. Students will also learn how to adapt marketing strategies to international and global levels. This is a career-focused MBA program designed to help students learn real-world skills like developing marketing plans and creating surveys.
Courses are taught via Colorado Technical University Online's revolutionary CLIMB™ Learning
System and include:
- Marketing Research Methods
- Marketing in the Digital Age
- International Marketing
The focus of the program is to help prepare students to pursue career opportunities in the Marketing field.
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